The Sales Vortex Framework for Converting Your Audience into Paying Clients
By Brian Campbell • Last updated October 21st, 2023
Bonus Material: Download Your Free Sales Vortex Tracking Template
Today I’m going to show you the Sales Vortex Framework that I use to turn most of my audience into paying customers.
Once you start using it, you'll have a steadily growing stream of new leads and clients from all of your social media posts and organic marketing efforts.
I use this same system to generate thousands of comments on my social media posts month after month, generating consistent sales.
Here are a few examples of the posts that I've used the Sales Vortex to drive traffic to repeatedly...
Here's an Overview on How the Sales Vortex System Works:
1. High Ticket Sales Conversions Workshop {Replay}
3. Tracking Tags for Higher Conversions
4. Relationship Levels (R Tags)
5. How to Use the Template (Video Tutorial)
7. Adding New Prospects in 7 Seconds
8. Attract Clients with Events (Masterclass Replay)
High Ticket Sales Conversions Workshop {Replay}
Here's a replay from a private invitation-only event that I held called "High Ticket Impact and Networking," for a few dozen coaches & experts with proven high ticket offers where I taught them how to scale their network to include more high ticket buyers using the #salesvortex system.
Here's a replay of the Masterclass, which was recorded LIVE on October 20th, 2023.
The (6) Major Advantages
I've designed the Sales Vortex to Give You these (6) SIX Major Advantages for:
(a) attracting a larger audience
(b) selling to a higher percentage of your audience
Advantage #1 - Prevent "Authority Leakage"
Think about people with Genuine Authority. Examples are Oprah, Taylor Swift, Tom Brady, Michelle Obama...
They would never "chase" a client.
Because they don't have to.
The Sales Vortex is engineered to have an abundance of hot leads reaching out to you, so that you never have to even think about chasing a client to bring in new business. Instead, you'll have an audience so warm that they feel like a celebrity is contacting them when you do reach out.
Advantage #2 - Time Allocation
The Sales Vortex Framework helps you allocate your time more productively because you'll know exactly how many people in your audience are qualified leads (they want your offer), and how many haven't shown an actual interest yet (maybe they will later).
Advantage #3 - New Connections
The Sales Vortex gives you a simple and repeatable process to add qualified new leads to your audience so that you can continue to add new clients every week, even when old clients move on.
Advantage #4 - Traffic Independence
The Sales Vortex gives you an independent source of traffic because it doesn't rely on the algorithm, email open rates, or ads to bring traffic to you.
Advantage #5 - Higher Conversion Rates
The Sales Vortex is a sales conversion process that builds deeper connections with your ideal audience. Because you are personalizing the customer journey based on the natural relationship you have with each member of your audience, a higher percentage of them will become your customers because you're easier to trust than your competitors.
Advantage #6 - Resource Objectivity
When you're planning to launch a new offer or promote an event (using this framework), it's a wonderful feeling to know how many people in your audience would actually consider buying the offer.
In Sales Vortex terms, when you see that you have 103 R3s and R4s (see R Tags below), then you know you have 103 people in your audience that have genuine intent to buy from you or accept your invitation.
To convert a higher number of your social media conversations into sales, it's essential to track the "intention" of each member of your audience.
When someone asks you for a lead magnet they've "asked you for help." Essentially, they've just told you that they consider you an authority and that if you deliver enough value, they'll probably buy from you.
This person is far more likely to accept an invitation you join your private group, attend an event, book a sales call, or buy your next offer.
To keep track of who your hottest prospects are, create "Tags" so that you can keep track of everyone in your audience that's expressed an interest in the various steps in your sales process.
Here are some custom tags you could create in your business:
"Booked" - for someone who booked a call.
"Attended Call" - those that completed a sales call with you.
"Requested Leadmagnet" - those that asked for your lead magnet.
"Sent Leadmagnet" - those that sent your lead magnet to.
"[Offer Name] Waitinglist" - those that requested the details for your next offer.
"Asked Buying Questions" - those that were asking questions about your offer that showed purchase intent.
There are an unlimited variety of Tags you can use to track which members of your audience have demonstrated an interest in what you offer. Below I'll cover two of the most important categories of tags to help you convert more members of your audience into paying clients.
If you want to have a higher percentage of your leads becoming sales, then staying in touch (following up) with your best leads is essential to having superb sales conversions.
To follow up effectively there are two important time elements that you want to track:
Time tag #1 - Date of first interaction
It's important to know when you first connected with each member of your audience. Relationships build over time. Knowing who your more "seasoned" connections are will give you valuable insight into creating the right follow up strategy for each member of your audience.
Time tag #2 - Date of Last Interaction
The most important element in staying in touch with your audience is to know the exact last date that each member of your audience was last in touch with you.
By knowing exactly how many people saw your posts this week, and how many of your "hot leads" haven't been in touch for 30-60 days will also give you insight about how to have more of your audience seeing your current posts, and how many leads are in your ecosystem right now that are likely to buy from you.
You can use the information of last follow up date to guarantee most of your audience stays currently connected to you and doesn't forget about you & your business for months at a time.
Relationship Levels (R Tags)
The following 6 Relationship Levels Below (R0 - R5) form the basis for the Sales Vortex Framework for converting your audience into paying clients.
The "R Levels" form the basic language of the Sales Vortex System.
Here are a few interesting facts about the "R Levels":
• Each higher R Level is 2-4X more likely to buy from you than the previous level.
• Levels Lower than R3, are not qualified leads. They haven't show intent to buy from you yet.
• R3 & R4 are your hottest leads, they're much more likely to buy from you soon.
How to Use the Template (Video Tutorial)
Watch the video below to setup your sales vortex. In the video I explain what to track, and how to sort data effectively with the sales vortex system.
The Master Strategy
The Sales Vortex is a "Master Strategy." From the basic language of the "R-Tags," there are thousands of marketing strategies that you can use to generate more sales.
Here's a Screenshot from the sales vortex tracking template of the Master Strategy:
When you progress your audience to higher R Levels, you are building larger pools of people that see you as an authority, engage your content and are much more likely to become paying clients.
Every day I teach 2 completely new and different strategies to turn prospects into Leads (R0s, R1s and R2s into R3s), and to turn leads into sales (R3s and R4s into R5s) in the Activate Your Audience 30 Day Intensive.
Adding New Prospects in 7 Seconds
One of the most greatest advantages of the Sales Vortex is that you can use it to add NEW Leads to your sales ecosystem, any time you want!
Listen to my Podcast Episode below that goes in depth about how to can spot potential buyers that you're already connected to in your news feed, and how you can find strangers to add to your sales vortex in 7 seconds of less.
The ability to spot a potential client in 7 seconds or less is a skill you can develop with a little practice when you follow the steps that I shared in the podcast above.
Attract Clients with Events (Masterclass Replay)
I recently held a private invitation-only Masterclass on how to use EVENTS to attract more clients, and how to FILL them with WARM Leads that will be grateful for the invitation and eager to work with you. You can access the entire replay of the ACE Masterclass (Attract Clients with Events), along with all of the notes and supporting materials on this page here.
Magical Messaging Method (Masterclass Replay)
Here's a replay featuring guest expert Abigail Morgan from a private invitation-only event that I held called "High Ticket Impact and Networking," for a few dozen coaches & experts with proven high ticket offers where I taught them how to scale their network to include more high ticket buyers using the #salesvortex system.
Here's a link to the BONUS that Abigail offered during this presentation.
Here's a replay of the Masterclass, which was recorded LIVE on October 21st, 2023.
Expand Your Audience Further
Dive into a life affirming journey designed for ambitious transformative online coaches and experts. In a world brimming with voices, make yours resonate. With The Visibility CODE, not only will you be seen—you'll be remembered.
There's a code to unlocking unparalleled visibility and authority—and it's within your grasp. "The Visibility Code" isn't just an audio course; it's your roadmap to becoming an online sensation in your field. Grab a copy at the special discount of $44 (normally $77), because you attended one of my LIVE events 🤩